80% of event planners use an event management platform in some capacity or the other today. Event management platforms have become the need of the hour as they help you set up events in minutes.
Implementing an online registration system to your event can help boost its management tremendously. It makes registration quick for the participants while helping you manage it faster.
Let’s take a deeper look at the many benefits of having an online registration for your event.
6 Advantages of having online registration in your event
Whether you’re hosting an in-person, virtual, or hybrid event, you’re going to be having participants and attendees involved in it. Their registration and subsequent management can often be a hassle.
It can be resolved by implementing online registration at your event. It offers a plethora of benefits to ease event management on multiple levels. Here are some of the key advantages of online registration:
Quick, easy, and convenient
You don’t have to create online registration forms from scratch. Your online event registration platform will help you create one in minutes. Create different forms for different types of audiences and personalize them as you go along.
The registration system also helps speed things up on the participants’ end. They can register themselves quickly with no hassle. They will also appreciate a quick enrolment process, helping your form a good impression on them.
You can use online registration for all kinds of events. Even when your event is in-person, you can conduct online registration for a smoother and faster process. Don’t forget to send confirmation emails post registration to keep the participants in the loop.
Enhance the experience of the attendees
49% of marketers say that participant engagement is the most important metric to judge the success of an event for them. By implementing an online registration system, you enhance the experience of your target audience.
You make things easier and hassle-free for them. They don’t have to take the initiative to find you and register themselves. You essentially take the registration to them. Send them the link to register and all they have to do is click on the link.
Once they are on the page, they will fill out the short, simple, and easy form, make the payment, and enroll themselves. They will receive an instant confirmation mail containing all the relevant details about the event in one place.
They can also add details or side notes they wish to inform you about, such as certain allergies to food items so that you can curate their experience better. An additional remarks segment would provide them with a space for adding extra information.
Freedom to personalize
Creating registration forms quickly doesn’t necessarily mean that they have to be generic. Create forms that are personalized for your audience. Your online registration platform will help you do so by segregating your audience and creating the process for them accordingly.
For example, if your participants are going to be in the age ranges of the early 20s to late 40s, you can split them up into three categories: 20s, 30s, and 40s. Now, you can create your registration process based on their preferences.
People in their 40s are not very frequent users of emails, their form can be rid of that question. On the other hand, people in their 20s often use emails extensively. It can be listed in the form for them as the primary form of communication.
Moreover, you can offer participants options to personalize their stay at the event. For example, if there are simultaneous activities happening, attendees can choose which one they wish to be a part of on the form itself.
Multiple registrations
In many events, you’ll have to register multiple participants as well as take care of different kinds of attendees. An online registration platform takes care of these complex transactions by enabling simultaneous registrations.
The group registration feature allows attendees to register their team, co-workers, friends, and family with just a single registration. It helps save time on their part as well as yours as you receive more registrations with just a single process.
A group registration feature helps attract attendees who might not have registered otherwise. They might not want to go through the process of registering themselves separately even if the process is easy. Allowing them to register as a ‘plus one’ to a friend gets you more attendees.
Secure
Data breaches in 2021 exposed over 22 billion records. Online registration requires you to save confidential data about participants that can be compromised by hackers. This is why online registration systems pay special attention to security.
The form submission is done through a secure platform and the data is saved in a secure server where no third parties are allowed access. The payment is also made through an encrypted method to maintain top-notch security.
You can certainly advertise the security you provide during registration to your attendees. Ensuring that their data will be securely handled attracts more people to register themselves. They can rest assured that their confidential information will be in safe hands.
Paperless management
Online registration brings all-encompassing digitization to events, even if they are in-person events. Digitized information is easier to manage and protect than physical records. It helps you contribute toward a paperless society and be eco-friendly.
With physical registration, information written on paper through physical registration is always vulnerable to theft and misuse. It also takes space to store and is harder to organize or use. It also takes more time and resources to manage.
Whereas with digital registration. Information is stored in a secure server that is easier to protect and organize for further use. It takes no physical space and manages itself with automation, saving you time and resources.
Conclusion
Implementing an online registration platform to enroll participants and attendees helps boost your event management. It’s a faster, more convenient, and more effective way to enroll participants while offering them an enriching experience with you.
Enroll one or multiple employees with your online registration system. Offer them different choices to personalize their stay at the event, and close out the process by sending a confirmation mail containing all relevant details.
